Madewell: They turn old jeans into WHAT?!

For those of you who haven’t heard of this, the clothing store Madewell, has a jean recycling program to make them into insulation for houses for communities in need. They do this through a program called Blue Jeans Go Green.

Here’s how it works: you bring in any pair of jeans to a Madewell store and in exchange for your jeans, you get $20 (per pair you bring in) towards a new pair of jeans. They accept any brand or style, it doesn’t have to be from Madewell.

Madewell is the sister company of J.Crew who also does the recycling program.

I should note these two stores aren’t the most affordable. While you get a $20 credit, you may not want to spend their prices. However, even if you decide to buy your jeans elsewhere, you still were able to donate those jeans to be made into housing insulation instead of them ending up in a landfill.

I personally have never bought Madewell jeans but I have bought a couple other things at the store. I just love the idea to do good with something such as jeans that you no longer wear.

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